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December 21, 2005

Errors in Starting a Blog Network

Since few people see the first posts on a new blog it is no big deal if they are a bit crappy, right?

I sorta thought that a bit, but I think that much less after working with a friend to start up a network. I wanted to start up a network of around 30 channels covering various topics. I thought so long as we eventually got to quality the start would not matter much, but some of the posts made me feel a bit like some of the writers were stealing money from my bank account.

Not to say that any of the writers are bad people though. If I were paid a flat rate for my work and was not being paid enough to be fully committed to the project I would slack off and write quick posts recapping any press release I could find on the topic.

When you break it down to that far of a level there is no value add, the equivalent can be automated via software, and you have nothing but a channel of noise and ads.

Starting around 30 channels at once means that you are not learning from the first few channels and applying it to the others right from the go. It is easy to take on too much to where you can get a bit overwhelmed with it all.

It may also be worth doing a large number of example posts on each channel. I told my friend that between he and I we could write the stuff ourselves, make about 15 posts a day across the network, and by the end of two weeks we would have enough of a archive history to be able to start marketing the sites. If you let others write the content and they do a less than stellar job it becomes much harder to market.

Bringing on others to do work is probably going to be important if you want to scale out some sort of a mini web based publishing house, but when quantity gets too far ahead of quality it may be hard to untread some of those steps.

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