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December 9, 2005

Blogging for Hits

Tony Pierce, easily one of the top 10 bloggers, talks about how he would blog for hits. Funny examples of how to get people to want to read or link at your stuff, and then Tony ends off with

if i wanted hits id change everything about this blog and do everything differently but i dont think about hits any more than i think about ads and i dont think about pussy either

which is why i get all three and then some

and then some.

Voice probably matters more than anything else.

And this goes to show why SEO really does not matter as much for blogs

New Blog Established Blog

  • new to the web
  • new to blogging
  • somewhat new to your topic

  • been around a while
  • learned your community and topic well

  • since few people will read new blogs write literal using descriptive post titles
  • spend tons of time reading other blogs…the best blogs are the best because they have personality and because they distill a ton of information
  • after your site ages and if enough people like your posts as you get more into blogging then your literal titled posts will rank well for many terms

  • write post titles and contents to elicit links, comments, viral marketing, and / or an emotional response
  • after you have a share of market attention it is important to try to remain unique if you want to keep your market position if your field is competititive
  • if people find your posts interesting they will link at them and you will rank well for many related queries without needing to focus so much on being literal
  • keep in mind though that many people will link to your site using your post title as the anchor text. you still may want some of your post titles to be a bit literal here and there

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