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Blog Goodies

September 9, 2006

If You Are Afraid of Blogging…

Typepad is hosting a Seth Godin podcast. In it, Seth mentioned that Bob Dylan is a legend because he is unafraid to get booed off the stage. Bloggers could do well by also being unafraid to be wrong. Being worth talking about (and thus citation worthy) means being willing to be wrong.

If you are afraid of the audience response, and let fear control what you are doing, then you have already lost purpose.

August 22, 2006

Why VC Investment in Blogs Is Dumb

On the same day you have articles about VCs seeing a huge opportunity in blogging and blogs making $60,000 a month in ad spend.

Mark Cuban flamed Jeff Jarvis for hating on Mark’s new blog Share Sleuth, which is a blog about trading stocks in companies they uncovered dirt about.

If it is wrong for bloggers to buy and sell stocks based on their market influence then why is it right for companies to be able to buy and sell the influence of media?

The real issue is that as soon as you take on investment a blog loses a bit of that cozy feel, and then the numbers matter more than the feeling. Which sucks, because for about every bad thing I have ever written “bad as in as noted from business friends much smarter than I” I have also had other people compliment me.

When competing with large established business interests that will eventually buy into new technologies all you really have as a competitive advantage is your authenticity. If the numbers get in the way you lose.

I am sure some companies that buy into blogging will make money from it, but most of the bloggers willing to sell are not writing with real passion. The day they sell is the day the concede their passion, IMHO.

July 17, 2006

SEO Friendly Wordpress Title Tags

Sorta absurd that this isn’t built into the core of Wordpress given how popular the software is, but here is some Wordpress code for making page titles that are more search engine friendly.

April 30, 2006

Realistic Expectations: Some Topics are Hard to Talk About

My mom has got a few loyal readers on her blog now. She writes about weight loss and fitness, which is a topic that is easy to find content about and also an easy topic to discuss and comment on.

A friend of mine recently whined about not having many comments left on his blog. If you are truly passionate about your topic you can evangelize its value and extend the borders of your topic to relate it to more people, but quite often most topics are not going to have a huge base of people discussing them. If your topic is niched down or boring in nature you have to think of creative ways to make it relevant to other news issues and things you know people will be searching for.

Some people are writing for link popularity or distribution while others write with a different goal in mind. Web readers, on average, want to read and understand quick bytes of knowledge over long scrolling posts. Shorter faster stronger. Are good for posting. Many people write at a level above the comprehension of most readers. What is the point of the post? To make it really matter for the few who understand you? Or to try to get it seen by as many people as possible?

You also can’t reach everyone and still be relevant to a niche. I find many people end up being sad or frustrated because they make apples to oranges comparisons. My step dad’s blog on home security is going to be much harder to evangelize than my mother’s weight loss blog. You could have 50% of the home security market and not have as much traffic as a person pulling 5% of the weight loss market. To parallel it with the offline world, it is unrealistic for the average girl to compare here perceived beauty with doctored up photos on the cover of some magazine. Hopefully my step father does not read this and think I am calling him a plain girl. ;)

Patronizing News

I don’t watch cable television much, but when getting a sandwich at the local shop they had a television on. The news program talked about blogging and how bloggers find something new to rant and rave about each week, outlining a bunch of out of context ultra biased ignorant sounding low quality one liners. This week covered bloggers whining about gas prices and saying that it wasn’t fair to place any blame on the gas companies that just had combined quarterly profits of over 10 billion dollars.

The program seemed like its only purpose was to undermine the perceived quality of content on blogs to try to make the newscast seem more viable and interesting than it is. Creating a weekly series that aims to play down other publishing models hardly seems a way to stay relevant.

April 29, 2006

How to Leave a Cheesy Comment

Some bloggers who have been around for years leave cheesy comments like

  • “I just blogged this on my site too LINK”
  • “This is relevant also LINK”

Worse yet, now there are meme tracker tools that track conversations and similar posts, and if you leave the cheesedick check out my site here comment on a couple blogs it looks tacky.

There are enough people doing automated comments that you really want to stand out as a signal of quality in a field of muck. If a blog has great reach then many people will eventually see your comments. I probably left a number of cheesy comments in the past, but on the whole I wouldn’t recommend doing it nowadays.

When blogs were new being relevant with your comment was enough, but as the amount of noise continues to grow and spam and ad networks make more and more things seem relevant good blog comments not only need to be relevant but also interesting and/or useful.

If your comments are good enough then eventually the other bloggers read your stuff and / or give you natural citations that are going to be hard to duplicate. If you just link drop eventually you piss people off.

SethF consistently whines about being a Z lister, but it is the cheesy comment link drops that makes him hard to like.

April 28, 2006

Paying Writers in Blogging Business Models

Andy Hagans lays down some phat posts about blogging network business models. In Sorry, Rev Share Still Blows Andy states that the lack of risk to blog network owners also leads to less opportunity.

It’s About Incentives: The Economics of Blog Pay Structures Andy talks about overcoming the spam issues typically reinforced by most blog payment terms:

Depending upon the risk aversion of a particular writer the figures can change, but essentially the best payment structure is something like:

  • 80% fixed salary
  • 20% discretionary bonus contingent upon writing quality
  • Weekly posting quotas
  • 4x Penalty structure
The point is to provide sufficient stability in payment rates such that you can attract professional writers, but still maintain a sufficient motivation for quality in the form of a bonus. And finally, to tackle the problem of posting regularity include a penalty clause which is a multiple of the per post rate.

Pretty sharp stuff Andy. Few people actually post about the realities of pay scale and how to pay people to run blog networks. Clearly in giving out this information Andy is trying to reinforce his position as a blog overlord.

February 22, 2006

Self Referential World

I am a bit disappointed in myself for creating a blog about blogging…jumping into another hyper-saturated market prior to having adequate exposure in my first hyper saturated market.

The best part about being able to write a blog on whatever topic you are interested in is that you have a free responsive outlet.

The downside on not grabbing a niche topic is that people expect frequent publishing (and that may be required if your blog is a large part of your business model). That leads to…

Where you run into problems with that sort of stuff is that people can not separate themselves from their own experiences. I think Mike and Jeremy are both spot on in those posts, but the people with broad reach which they are refuting probably are writing what I would be consider misinformation which to them seems 100% true…based on their own experiences.

It is a problem we all have as writers / authors / bloggers / story tellers. Who we are defines why people like us and why they hate us. Given a podium and no time limits or restrictions it can be a bit easy to go on even after the good original inspiring stuff is all gone.

It is really hard to see past your own nose, and once you get successful you want to tell other people that if they do what you did that they would do well too, but in many cases that is not the truth…in many cases some things (like market timing, prior reputation and employer) can not be replicated by most other people.

Please note I probably make the same errors the others do…it is so hard to give advice without giving at least a bit of bad advice.

Update: looks like I am losing my edge. Jeremy Z said what I was trying to say, but a bit better.

I’m becoming more and more sickened by the increasing number of articles and blog posts I’ve seen in the last few months that are self-proclaimed “HOWTOs” on making your company, PR folks, or Marketing Department blogger friendly.

After all, there’s nothing like a few excited bloggers to kick off a good viral marketing campaign, right?! Who cares if your product is lame. Just get some bloggers to talk about it!

How long can it be before some new Web 2.0 startup (old maybe a desperate Old Media company) offers up the chance to “win a date with a supermodel” for anyone who blogs about their newest product. What after that?

January 26, 2006

New Blog Designs / Finding a Blog Designer

So I was looking around for some blog designers and was a bit surprised by the search results. It took a good bit of effort to look around and find someone I thought was really cool.

A while ago Darren recommended Cre8d, but I thought I would hunt around to see if I could find a few more I liked.

For Christmas I ordered my step dad a design for his Home Security Blog from Elegant Webscapes. They took a bit longer than I liked, but their rates were exceptionally affordable and I think they did a great job on that template.

DianeV is a cool cat and looks as though she offers blog design services. I may end up bugging her down the road.

The Hugh Page also has a list of blog designers. Some look killer good, and some of them looked like I designed their clients sites, and generally I think that is bad since I usually stick to the buy a logo and color match some defaultish template to it school-of-design. Hard to do quality control on Wikis unless you have a large userbase, or exceptionally limited reach & commercial interest, or are absolutely devoted to quality control. It is even harder with blog design resources though since with blogs beauty is in the eye of the beholder.

Some great blogs have designed by links on them which are helpful for finding a designer, but many of the better blogs do not. Who are your favorite blog designers?

January 6, 2006

Making a Link in Blogger

I think I sorta frustrated my mom with teaching her how to add links to a blog. I sorta feel the same way sometimes when I try to edit some Java or PHP with little to no experience at it.

Hopefully this makes it easier for my mom…

This tutorial assumes you have a blogger account and want to create a link in Blogger. Don’t have a Blogger account and want one? Get one at Blogger.com

I would go through a Blogger sign up tutorial, but the process is fairly self explanatory I think, starting right off on the home page where from where they have this sign up image

Why are links so important? The web is primarily a series of text documents and links…everything else builds on that.

The code for a link looks like this:
anchor text

General things to know about HTML elements:

  • most every HTML element starts off with a < symbol
  • most every HTML element ends with a > symbol.
  • some tags (like breaks or images) can be self closing

Thigs specific to links:

  • Links have to do two things:
    1. give a clue as to what they are about (using anchor text or equivalent
    2. point to where you want to send people when they click the link
  • Anchor text is the text in the blue thing that you click on…it is what helps describe what the link is about.

Lets practice making a link in Blogger.

Step 1: know where you want to link at

Step 2: copy that URL to notepad or some other convenient location

Step 3: think of what context you want to describe the link in

Now that you know where you want to point and how you want to describe it there are three main ways to make links in Blogger. You can use the blog this button, make a link from the compose mode, or make a link from the Edit HTML mode. Lets run through how to do each.

BlogThis:
The Google Toolbar has a button which allows you to blog right from the desktop without having to leave the page you want to talk about.

Step 1: Download the toolbar

Step 2: Click on the the Google logo on the left side of the toolbar

and scroll through the drop down to the word options.

Step 3: Click on the word options. It should bring up an options popup.

In that popup click the more tab at the top and it should bring you to this screen

Click the BlogThis box and and hit ok.

Step 4: Your toolbar should have a blog this button on it.

Step 5: visit a page you want to blog about and highlight some of the text on a page by scrolling over the text with the left mouse button down.

Step 6: after you highlight the text let go of the left mouse button and move the mouse up to the blog this button

and click the blog this button

Step 7: clicking the blog this button should bring up a pop up screen that looks like

Notice how I highlighted the post title and save as draft buttons. You probably want to change the post title to something unique to you and add your opinion of why the part you quoted was blogworthy.

Step 8: save the post as a draft by clicking the button in the lower left corner of the pop up.

Step 9: When you go to Blogger.com and log in

you can then go to your blog page, click on your blog name

Step 10: the post that you saved as a draft should have draft off to the right side of the screen

on the left side it will have the date in green as well as an edit button.

Click the edit button and edit your file to change its title, spruce up it’s format, etc. then hit the publish button.

If you do not wish to use the BlogThis feature or would rather write your posts from scratch you can use the compose mode or the view HTML mode to make your posts. Next up is the compose mode.

Compose Mode:
After you log in to blogger it gives you the option to compose a new blog post using the green plus sign pictured below.

In compose mode

Google tries to make blogging simple by hiding away the HTML code.

This means you will not see anything like the source code of what a link looks like. While they make everything look simpler in compose mode when you create a link the real source code looks like this:

But don’t worry about that because they make it so you don’t have to see that sort of stuff if you don’t want to.

The first step in making a link is to write whatever text you want to post on. Then highlight the text you want to make a link out of by scrolling over it with your left mouse button.

After you highlight the text you want to use to make a link (also known as anchor text) then go ahead and click the make link button. It has some green in it and looks like it has a chain link on it

clicking the make link button will bring up a pop up

In that pop up you need to enter where you want the link to point people at.
Typically that link would be an address like http://www.bloggoodies.com/, although sometimes they can look even a bit more funky than that by linking at a page location on a site, so maybe it would be something like http://www.bloggoodies.com/blogs-and-press-releases.

So now you type in where you want the link to point at

then you hit the OK button

you just made a link. it should have a blue line under it.

Please note that sometimes when you create links in the compose mode that you need to ensure you have the words surrounding the link a bit away from the link, otherwise when you space over it could extend your link out.

The key to fighting that extending link is to not use the space bar to move over, but to use the arrow keys to move past the link

and then arrow back the other way towards the link and hit the space bar to make a space.

Edit HTML Mode:
lets switch from compose mode

to Edit HTML mode by clicking on the edit html button

here we get to play with the source code.

Lets break the link down to its simplest formats to make this easy to learn. Links start off with something like this

and then they have something like this at the end

if we put them together with anchor text between them we get something like this

but that does not have the location the link is pointing at, so lets add a link location

now lets replace the word location with the real place we want to point the link at

you just made a link. Please note that your anchor text does not have to use the words anchor text in it. It can have whatever text you like.

If you flip back to compose mode

you will see your link with a blue underline.

You can put it in a sentence

and move it around for formatting

if you need to.

hopefully that helped ya mom :)

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